CLIENT SFMOMA, San Francisco Museum of Modern Art
PROJECT Developing Robert Rauschenberg products for the Robert Rauschenberg: Erasing the Rules retrospective celebrating the artists' continual experimentation with materials. Products included umbrellas, scarves, notebooks, mugs, reusable tote bags, and postcards.
ROLE Designed and art directed the umbrella in a collage of Rauschenberg's Port of Entry [Anagram (A Pun)] artwork. Chose pieces of work that fit the best aesthetically on specific products and would garner sales. Communicated with vendors and set up print-ready files.
Process of creating exhibition products
